Social Media Sites In Digital World - InstantTrick

WHAT IS MEDIA?

As per the Social Media Sites definition, the media means ”communication medium " Of course, when we call the media, newspapers, TVs, magazines, radio, web sites, etc. these things come to our mind. Each of these media allows people to communicate with each other . As we  know, these and similar types of  media are unilateral communication tools. Social sites gives us the mutual communication of people. In this Internet environment, people can write, share pictures and videos in Social Media.
                                   
social media sites

What is social media sites?

If we see the shortest definition of social media sites, the first thing that comes to our mind sharing Socially. Social media is an online network that allows people to share, create digital content through personal or corporate pages, and communicate your ideas, your perspective to the events, your thinking, your daily life work, your where abouts, your pictures, your social media advertisements, or an important event you've had to the people around you.

In today's digital era, many people or organization actively use social media platform. This can make a quick access to information easier. Social Users now can view the content, news, articles, photos through social media sites without entering to the specific news or blog sites. Also can reflect their views with social media tools.

Social Media sites list

What is Facebook? 

Facebook's Active Users: 1.2 Billion is known.

Social media site Facebook is the website that allows people to communicate with each other, exchange information and share information, and shop at the same time.It entered in  our lives on 4 February 2004, when he was founded by Mark Zuckerberg, a 2006 student at Harvard University.

What is Twitter? 

Twitter Number of Active Users: 230 Million.

Twitter is one of the strongest representatives of the social network. is a powerful advertising tool.Over 500 million tweets are entered per day. 75% of Twitter users have access to mobile devices.

What is WordPress? 

WordPress, Active Users: 73 Million.

It is a blogging system with more than 25 thousand plug-ins, giving 22% of all the world's web sites that publishes 500,000 new articles every day.


What is Google Plus? 

Google Plus's Active Users: 540 Million.

Google Plus is a social network and authentication service managed by Google. It is a huge social media tool, with close to 2 billion photos per week. Google Plus has grown rapidly since 2011, leaving behind other social networks.

What is LinkedIn? 

LinkedIn; Number of Active Users: 275 Million.

Linkedin aims to serve the business world. brings together people from different fields of expertise. is a social platform. It is actively used for community and brand management.

What is Instagram?

Number of Active Users: 150 Million.

Instagram specially used by young people. Instagram breaks record with 55 million photos sharing per day. It is known that 57% of the users log in each day. campaign management and promotion can be done here.

What are the Characteristics of Social Media sites?

Each social media platform has almost the same features. These features ;

User Accounts: If a website allows internet users to create their own accounts, it also allows for social interaction.
Profile Pages: The profile pages in the social media sites represent the individual people. Profile pages contain the information about the individual person and the pages containing the individual's posts.
Friends, Followers, Groups,
Hashtags: Used to make people interact with other social media users, to create a title for people who think the same subject, and to become a member of a group.
Communication: It is used for social media users to connect with other users and share information.
Personalization: Social media platforms allow users to make their own settings to their profile. People can customize, edit, manage friends or followers, like posts, comment or share posts.

What is the Difference Between Social Media sites and Social Network?

Social media sites and social networking are considered by many as the same thing. But there is a small difference between them. In fact, social networking is a sub-branch of social media.There can be an article, a video, a link, a GIF, a PDF file, a simple status update, or many different things. It is a channel that can be shared even if you don't interact.The target audience includes all people, such as friends, relatives, clients and their interactions.

What is the difference between social media and traditional media?

Content on social media sites is very important thing. Interesting and useful content, campaigns, ads can reach thousands of users in seconds. In this way, it becomes easier for the organizations to reach the target audience.The main advantage of social media compared to traditional media is that it can easily identify the target audience.

A single-sided data flow is provided to the user in traditional media. Therefore, users are only readers, listeners, observers. there is an interaction in social media sites they cannot share their own view by commenting or liking , the user can share the content with their friends or followers after reading. An ad that comes to you with your friend's reference attracts more attention than traditional media.

Another factor that differentiates social media sites and traditional media is their costs. With smaller amount of budgets on social media, it is much easier to reach your target audience. Considering the newspaper, TV and magazine advertisements in the traditional media, the cost to reach the target audience is very costlier. Measurements made in the traditional media can be performed on social media sites instantly after a while, so that strategies can be changed in a very shorter time.

Social Media sites Benefits

Some of the benefits of social media added the ability for users to connect with people who live far away and who have similar ideas, and are able to communicate freely with friends and family, expanding their business connections. It was used in social media to raise awareness of social and political issues to a large group of people. The disadvantages of social media include a reduction in the real world interactions, personal connections, and the possibility of cyberbullying, harassment, piracy and other privacy concerns.

Losses of Social Media

You need to timely budget on social media accounts, manage your assets, respond to issues you receive, and generate new content. This may include hiring and training personnel, investing in paid ads, and paying for video or image content creation costs. However, while it is easy to measure return on investment in terms of online sales produced by social media advertising, there is less  benefit. It may be difficult to measure and place a monetary value on the brand recognition and reputation that social media can bring. It's hard to know how social media affects sales. Social media sites can also be used as ineffective. For example, using the network to sell without interacting with customers or failing to respond to negative feedback can damage your reputation.

What is covered by social media sites?


  • Business networks
  • Blogs
  • Forums
  • Microblogging
  • Photo sharing sites
  • Social Marketing
  • Social games
  • Social networks
  • Video sharing sites
  • Virtual worlds etc.


Social Media sites Terms

Abandonment Rate:  Shows how many users have stopped liking your page.

Bio: It  is a shortened form of biography. It is the name given to the small part that explains your online profile to followers or potential followers.

Bitmoji:  A customized emoji that can be added to Gmail, Messenger, Slack and almost all online networks.

Block: A feature used in twitter. It is a twitter feature that is used to block users.

Caption: The name given to the short description that appears below the Instagram photo.

Chatbots:  Chatbots is a type of bot that uses artificial intelligence to perform tasks through simulated speech that lives in messaging applications such as Facebook and Messenger.

Check-In:  Facebook and Foursquare. It is a name given to users to inform them that they are
physically visiting a geographical location.

Like: It means how much users like your page and posts.

Page Reach: It means  how many users are directed to your page after searching on the internet.

Organic Page Reach:  Shows how many users are coming to your page without ads.

Daily Paid Reach:  Shows how many sessions the website has received thanks to the given ad.

Page Impressions:  Indicates the number of impressions for shared content.

Organic Page Impressions: It refers to the number of users seeing your shipments, organic or non-advertising.

Paid Page Impressions:  Shows the amount of likes and comments that come to your page or post after you've given the ad.

Total Referral Visits to Website:  Shows the amount of users visiting your website via Facebook.

Cliks: is a term that shows how many people clicked on the shared ad.

Click-Through Rate (CTR): a term that refers to the ratio of the number of ads clicked to impressions.

Spend: The  amount that shows how much time you spend on the advertised ad.

Cost Per All Actions: The  average amount of your spend on your actions on the page. It enters all actions you can take on these actions, such as liking, page interaction, commenting.

Cost Per Click (CPC):  You can view how much you spend on average by CPC for each click on the ad.

Number of Status Updates:  Find out how many times your tweet has been retweeted.

Total Followers:  You can see how many people are following your account.

Total Following:  is a term showing the number of people followed.

Retweets (RT) by Others:  Sharing someone else's tweet in your own account is called retweet.

Mentions by Others: You  are given the name of another tweet related to a shared tweet.

Boards:  Pinterest is the term that refers to the number of content you have created on your page.

Pins:  Pinterest is the name given to the posts you want to display on your own page from other pages.

Direct Message (DM): Direct Message (DM)  means DM, Instagram and Twitter.
+1 Button: Facebook Similar to the Google Like buton button, the +1 button is a Google term.

Hashtag: The  sign for H # karĊŸ is Hashtag. In order to explore people with the same interests, topics
or topics in social media sharing are marked.

Influencer: The name given to social media users who can reach an important audience and raise awareness about a trend, topic, company or product.

Stories: Instagram is the story of Instagram Stories . Sharing with Instagram story disappears after 24 hours.

Spam:  A process that prevents unwanted social media sites users from seeing your posts.

Throwback Thursday (#tbt): It is called the way of sharing photos from the past on social media.

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